Advertising people choose to touch.
Brandfeels turns marketing campaigns into games and digital experiences that entertain, engage and convert. Every play gives the customer a discount or a prize, and gives the brand consented data.
- No app.
- No sign-up.
- Under 30 seconds.
Spin to win.
By playing you accept the campaign terms.
Plays today
1,284
Try it: tap Spin.
Where your audience already is
- Store
- Event
- Point of sale
- Social media
- SMS
Traditional advertising has three flaws.
- 1/3
Passive media.
The ad takes up space but asks nothing of anyone. No interaction, no memory.
- 2/3
Impact that is hard to measure.
Reach gets estimated, attention never gets measured. The spend ends up justified by indirect indicators.
- 3/3
An idle audience.
Plenty of people with a phone in their hand and no reason to use it for the brand.
Everyone already carries a screen.They just need a reason to open it.
We give them that reason.
We add an interactive layer to the channels the brand already uses. We don't replace them.
How it works
Three gestures, under 30 seconds.
- 1
Scan
People scan a QR code (in store, at an event, at the point of sale) or tap a link (social media, SMS, email).
- 2
Play
A game opens in the brand's look: a prize wheel, a quiz or a digital scratch card. The result is instant.
- 3
Win
They win a discount or a prize from the brand, on the spot.
On the ground.
Queues, breaks, waiting times. That is where attention is left over, and that is where the activation happens.
The code by the stagePhoto 1 of 4
The game on the phonePhoto 2 of 4
The wheel in handPhoto 3 of 4
The results on the dashboardPhoto 4 of 4
Footage from a Brandfeels activation at a summer festival.
One platform, several experiences.
Three mechanics ready to go, and any other the brand can imagine. The choice depends on the campaign goal, the prize and what the brand wants to measure.
Try it here.
Spin to win.
By playing you accept the campaign terms.
What the brand gets.
The game is over in seconds. What stays with the brand keeps working.
Contacts
Summer activation · Store
| Name | Phone | Prize | Consent | |
|---|---|---|---|---|
| Emma Clarke | +44 7700 ••• 214 | e•••@gmail.com | -20% | Yes |
| James Wilson | +44 7911 ••• 087 | j•••@outlook.com | Coffee | Yes |
| Sophie Turner | +44 7480 ••• 431 | s•••@icloud.com | 2 for 1 | Yes |
| Daniel Reid | +44 7365 ••• 662 | d•••@gmail.com | -10% | Yes |
| Olivia Moore | +44 7822 ••• 305 | o•••@yahoo.co.uk | Gift | Yes |
SMS · 2 days later
Hi Emma! Thanks for playing with us. This week you get 10% off online with the code BACK10.
Its own database
Name, phone, email and any other fields agreed with the brand, collected with consent.
Retargeting by SMS and WhatsApp
The database is ready to be reactivated with new offers and campaigns.
A game built for the brand
Mechanic, colours, tone and prizes set up for each campaign. If the game you have in mind doesn't exist yet, we build it.
Assisted operation
We set it up, follow it through and deliver the final report.
Everything that happens, measured.
Follow the campaign in real time and get a full report at the end on the game and on how people behaved.
- Plays and conversion rate
- Where plays come from: QR code, link, social media or SMS
- Prizes awarded and redeemed
- New contacts collected
- How the mechanic performs: play time, completion rate, results per game
- Response to SMS and WhatsApp retargeting
Summer campaign
Live- Plays
- 1,284
- Conversion
- 38%
- New contacts
- 486
- Prizes redeemed
- 211
| 10h | 38 |
|---|---|
| 11h | 54 |
| 12h | 71 |
| 13h | 96 |
| 14h | 128 |
| 15h | 196 |
| 16h | 172 |
| 17h | 141 |
| 18h | 118 |
| 19h | 152 |
| 20h | 84 |
| 21h | 34 |
Source
- QR code61%
- Link17%
- Social media14%
- SMS8%
Prizes
- -20%Redeemed 92, Awarded 160
- CoffeeRedeemed 71, Awarded 140
- 2 for 1Redeemed 31, Awarded 64
- GiftRedeemed 17, Awarded 38
Let's build your first activation.
Tell us your goal and we will design the campaign. We start with a measured pilot, with a full report, before any commitment to scale.
Next steps
- 1Scoping meetingGoals, audience, calendar and activation points.
- 2Campaign designMechanic, prizes and partners. A fixed proposal.
- 3Measured pilotA real activation, with a full report.
Rather talk directly?